Privacy policy

Last updated: August 14, 2026

Mr.Safety is operated by EIDŽENSĪ SIA, registration number 40203736653, with its registered address at Jaunciema gatve 8G, Riga, LV-1024, Latvia.

EIDŽENSĪ SIA operates this online store and website, including the related information, content, features, tools, products, and services (collectively, the “Services”). The Services are hosted and powered by Shopify.

This Privacy Policy explains how we collect, use, disclose, store, and otherwise process personal information when you visit or use the Services, place an order, create or use an account, communicate with us, or otherwise interact with Mr.Safety.

For the purposes of applicable data protection laws, EIDŽENSĪ SIA is the data controller of personal information processed for our own business purposes.

Where Shopify processes personal information for its own purposes in connection with certain Shopify services or enhanced features, Shopify may act as a separate data controller as explained in the section “Relationship with Shopify”.

If there is a conflict between our Terms of Service and this Privacy Policy concerning the collection, use, or disclosure of personal information, this Privacy Policy applies to that processing.

1. Personal information we collect or process

“Personal information” means information that identifies you or can reasonably be linked to you. It does not include information that has been anonymised so that it can no longer reasonably identify or be linked to an individual.

Depending on how you interact with the Services, we may collect or process the following categories of personal information:

  • Contact and identification information, including your name, billing address, shipping address, email address, and other contact information you choose to provide;
  • Order and transaction information, including products viewed, placed in a cart, purchased, returned, refunded, or cancelled, order history, delivery information, and transaction details;
  • Payment-related information, including the selected payment method, billing information, payment status, payment confirmation, and other information processed by Shopify or an applicable payment service provider;
  • Account information, including account identifiers, preferences, settings, and information needed to create, maintain, or secure an account where account features are available;
  • Communications, including information included in customer-service requests, return requests, complaints, privacy requests, or other messages sent to us;
  • Device and technical information, including IP address, browser type, device type, network connection information, cookie identifiers, and similar technical identifiers;
  • Usage information, including how and when you access, browse, or interact with the Services;
  • Marketing and preference information, including communication preferences, consent choices, advertising preferences, and interactions with promotional content;
  • Information needed for security and fraud prevention, including information used to identify suspicious, fraudulent, unlawful, or malicious activity.

2. Sources of personal information

We may collect personal information from:

  • You directly, including when you browse the Store, place an order, create or use an account, subscribe to communications, request a return, exercise a legal right, or contact us;
  • Automatically through the Services, including through cookies, pixels, local storage, and similar technologies;
  • Shopify and our service providers, including providers of website hosting, payment processing, fraud prevention, order fulfilment, delivery, analytics, customer support, cloud storage, and technical services;
  • Business and advertising partners, where applicable and permitted by law;
  • Public authorities or other third parties, where disclosure is permitted or required by law.

3. How we use personal information

Providing and fulfilling the Services

We process personal information to:

  • Display and operate the Store;
  • Process and fulfil orders;
  • Process payments and payment confirmations;
  • Arrange shipping and delivery;
  • Provide order, delivery, and account notifications;
  • Process cancellations, returns, refunds, and product-related claims;
  • Provide customer support;
  • Maintain customer accounts and preferences where account features are available;
  • Provide requested Store features and improve the customer experience.

Security and fraud prevention

We may process personal information to:

  • Authenticate account or transaction activity;
  • Protect customers, the Store, Shopify, and service providers;
  • Detect, investigate, and respond to suspected fraud, misuse, security incidents, or unlawful activity;
  • Maintain the security and integrity of our systems and Services.

Communications

We process personal information to respond to questions, complaints, return requests, privacy requests, and other communications and to provide information relating to orders or the Services.

Marketing and advertising

Where permitted by applicable law, we may use personal information to:

  • Send promotional communications by email;
  • Measure the effectiveness of marketing;
  • Display or support advertising and product recommendations;
  • Personalise Store content or recommendations based on interactions with the Services.

Where consent is required, we will use personal information for these purposes only after obtaining the required consent. You may withdraw consent or unsubscribe from promotional emails at any time.

Opting out of promotional communications does not prevent us from sending non-promotional communications concerning an order, account, legal notice, or customer-service request.

Legal and compliance purposes

We may process personal information to:

  • Comply with applicable laws, tax, accounting, product-safety, and record-keeping requirements;
  • Respond to valid legal requests from courts, regulators, law-enforcement agencies, or other competent authorities;
  • Establish, exercise, or defend legal claims;
  • Enforce or investigate potential violations of our terms and policies;
  • Protect the rights, safety, and legitimate interests of customers, EIDŽENSĪ SIA, Shopify, service providers, or other persons.

4. Legal bases for processing

Where the European Union General Data Protection Regulation, the United Kingdom General Data Protection Regulation, or similar legislation applies, we process personal information on one or more of the following legal bases:

  • Performance of a contract, including processing needed to accept, manage, fulfil, deliver, return, or refund an order;
  • Steps taken at your request before entering into a contract;
  • Compliance with a legal obligation, including tax, accounting, consumer-protection, product-safety, and regulatory obligations;
  • Legitimate interests, including operating and securing the Store, preventing fraud, improving the Services, providing customer support, and protecting legal rights, provided that those interests are not overridden by your rights and interests;
  • Consent, where applicable, including certain marketing, advertising, and non-essential cookie activities;
  • Establishment, exercise, or defence of legal claims, where permitted by applicable law.

Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

5. How we disclose personal information

We may disclose personal information where reasonably necessary and permitted by law:

  • To Shopify, which hosts and supports the Store;
  • To payment processors and financial-service providers used to process transactions;
  • To fulfilment, logistics, and delivery providers used to fulfil an order;
  • To IT, hosting, cloud-storage, security, fraud-prevention, analytics, and customer-support providers;
  • To marketing and advertising partners where those services are used and legally permitted;
  • When you request, direct, or consent to a disclosure;
  • To courts, regulators, law-enforcement agencies, tax authorities, customs authorities, or other competent authorities where required or permitted by law;
  • To professional advisers where reasonably necessary for legal, accounting, insurance, compliance, or similar purposes;
  • In connection with a proposed or completed merger, restructuring, financing, sale, insolvency, or transfer of all or part of the business, subject to applicable law and appropriate protection of personal information;
  • Where necessary to establish, exercise, or defend legal rights or protect the safety and rights of customers, EIDŽENSĪ SIA, Shopify, service providers, or other persons.

Service providers acting on our behalf may process personal information only for the relevant services and subject to applicable contractual and legal requirements.

6. Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about access to and use of the Services to provide, secure, maintain, and improve Shopify’s services.

Information submitted through the Services may be transmitted to Shopify and to service providers located in countries other than the country where you reside.

Shopify Network Intelligence is currently enabled for the Store. Certain enhanced Shopify features may use information obtained from interactions with this Store together with information from interactions with other Shopify merchants to help protect, improve, personalise, and support Shopify services, advertising, and commerce features.

For certain enhanced services, Shopify may process personal information for its own purposes and be responsible for responding to requests relating to that processing.

More information is available in the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise rights relating to Shopify’s processing through the Shopify Privacy Portal.

7. Cookies and similar technologies

We and Shopify may use cookies, pixels, local storage, and similar technologies to:

  • Operate essential Store and checkout functions;
  • Maintain security and prevent fraud;
  • Remember preferences;
  • Understand Store usage and performance;
  • Provide analytics;
  • Support marketing, advertising, and personalisation where permitted.

Where applicable law requires consent, non-essential technologies will be used only after the required consent has been obtained.

You may review or change available cookie choices through the Store’s cookie banner or cookie-preference controls. Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.

Disabling certain technologies may affect the availability or operation of non-essential Store features.

8. Targeted advertising and data-sharing choices

Depending on where you reside, applicable law may give you the right to opt out of processing considered to be the “sale” or “sharing” of personal information or the use of personal information for targeted advertising.

Where available, you may exercise these choices through the Store’s data-sharing opt-out page.

If you visit the Store with a Global Privacy Control signal enabled, Shopify may treat that signal as an opt-out request for the relevant browser or device where required by applicable law. If Shopify can associate the signal with a Shopify account, the opt-out may also be applied to that account.

More information about Global Privacy Control is available at globalprivacycontrol.org.

9. Third-party websites and services

The Services may contain links to websites, platforms, or services operated independently by third parties.

If you follow a third-party link or use an independent third-party service, its privacy and security practices are governed by its own notices and terms. You should review those notices before providing personal information.

Providing a link does not by itself mean that we endorse the third party or control its independent processing activities.

This section does not limit responsibility that applicable law places on us for service providers acting on our behalf.

10. Children’s personal information

The Services are not intended for use by children who cannot lawfully enter into the relevant transaction or provide valid consent under applicable law.

We do not knowingly collect personal information from children in circumstances where parental or guardian consent is legally required and has not been provided.

If you believe that a child has provided personal information unlawfully, contact us at eidzensi@proton.me so that we can review the matter and take appropriate action.

We do not knowingly sell or share, as those terms are defined under applicable law, the personal information of individuals under 16 years of age.

11. Security

We use reasonable administrative, technical, and organisational measures intended to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access.

No security measure or method of transmission is completely secure. You should avoid sending sensitive or confidential information through insecure communication channels.

If a personal-data breach occurs, we will take the actions and provide the notifications required by applicable law.

12. Data retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Provide the Services and fulfil orders;
  • Maintain an account where applicable;
  • Comply with tax, accounting, consumer-protection, product-safety, and other legal obligations;
  • Resolve disputes;
  • Prevent fraud and maintain security;
  • Establish, exercise, or defend legal claims.

The applicable retention period depends on the type of information, the purpose of processing, the existence of an ongoing customer relationship, and legal requirements.

When personal information is no longer required, we will delete or anonymise it where reasonably possible and required by law.

13. International data transfers

Personal information may be transferred to, stored in, or processed in a country other than the country where you live, including through Shopify and other service providers.

Where personal information is transferred outside the European Economic Area or the United Kingdom, we will rely on a legally recognised transfer mechanism where required. This may include:

  • A decision recognising that the destination provides an adequate level of protection;
  • The European Commission’s Standard Contractual Clauses;
  • An applicable United Kingdom transfer mechanism;
  • Another transfer mechanism permitted by applicable law.

Additional information about Shopify’s international processing is available through Shopify’s privacy resources.

14. Your rights and choices

Depending on where you live and subject to applicable legal conditions and exceptions, you may have the right to:

  • Request access to personal information concerning you;
  • Request correction of inaccurate or incomplete information;
  • Request deletion of personal information;
  • Request restriction of processing;
  • Object to processing based on legitimate interests;
  • Receive eligible personal information in a structured, commonly used, machine-readable format;
  • Request transmission of eligible personal information to another controller where technically feasible;
  • Withdraw consent at any time where processing is based on consent;
  • Opt out of certain targeted advertising, sale, or sharing activities where applicable;
  • Lodge a complaint with a competent data protection supervisory authority.

We will not discriminate against you for exercising a privacy right.

We may need to verify your identity before fulfilling a request. Where permitted by law, an authorised representative may submit a request on your behalf, but we may require evidence of that authority and appropriate identity verification.

We will respond within the period required by applicable law.

Requests concerning processing for which EIDŽENSĪ SIA is responsible may be sent to eidzensi@proton.me.

Requests relating to processing for which Shopify is responsible may also be submitted through the Shopify Privacy Portal.

15. Marketing preferences

You may unsubscribe from promotional emails at any time by using the unsubscribe option included in the relevant message or by contacting us at eidzensi@proton.me.

After unsubscribing, we may continue to send non-promotional communications required to manage an order, account, customer-service request, legal notice, or other existing relationship.

16. Complaints

If you have a concern about how EIDŽENSĪ SIA processes personal information, contact us at eidzensi@proton.me.

Depending on where you live, you may also have the right to lodge a complaint with the competent data protection supervisory authority in your country.

A list of European Economic Area supervisory authorities is available through the European Data Protection Board.

Contacting us first is not mandatory and does not restrict your right to contact a competent authority.

17. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes to the Services, our processing practices, Shopify features, or applicable legal requirements.

When we update the policy, we will publish the revised version, update the “Last updated” date, and provide any additional notice required by applicable law.

Material changes will apply from the effective date stated in the updated policy and will not retroactively authorise processing that required consent or another legal basis at the time it occurred.

18. Contact and data-controller information

Data controller: EIDŽENSĪ SIA
Registration number: 40203736653
Registered address: Jaunciema gatve 8G, Riga, LV-1024, Latvia
Store: Mr.Safety
Email: eidzensi@proton.me